![]() ![]() The Long Tail describes the "three driving forces" that you must understand to master it. You both live in it and you market to it. That is the world of infinite niches.Īs a small business person, it is your world. We've moved into the (yellow) long tail of the curve. The digital era turns the tables on traditional thinking about supply and demand. As a result, the industrial business era has been mostly about a small number of mass-produced-and-sold products, the "head of the long tail" (red part of the graph). In the physical world, there isn't enough shelf space to carry everything for everyone. If you skip understanding this concept, you do yourself and your small business a disservice. So it's really important to understand it. If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it. ![]() ![]() His book, The Long Tail, is an "impact book". "The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. ![]()
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